Booster Analytics
Booster Analytics provides a performance overview for each booster, helping you evaluate how well they are working and optimize your boosters for better results.
To view it, go to Boosters. Each booster row shows its Impression count. Click the “Analytics” icon to expand and see the full set of metrics for that booster as cards.
This report shows analytics from the past 30 days.
Metrics by Booster Type
The metrics shown depend on the booster type. The sections below explain what each metric means.
1. Progress Bar
Impressions
The number of sessions in which the Progress bar is rendered on screen.
Each session is counted once, and reloading the page doesn’t add a new count.
Reach threshold
The percentage of sessions in which shoppers saw the bar and reached the cart value required to unlock the offer.
Calculated as: (Sessions in which shoppers reached a threshold ÷ Sessions in which shoppers saw the bar) × 100.
A session is counted when it first reaches a threshold or later qualifies for a higher tier.
If the cart value drops back to a lower tier, no new event is recorded.
2. Announcement Bar
Impressions
The number of unique sessions in which the Announcement bar was rendered.
Click-through rate
The percentage of sessions in which shoppers clicked the redirect button after the Announcement Bar was displayed.
Calculated as: (Sessions in which shoppers clicked redirect ÷ Sessions in which shoppers saw the bar) × 100.
3. Today offer - block
Impressions
The number of unique sessions in which shoppers saw the Today offer - block on the page.
Scroll visibility
The percentage of sessions in which shoppers opened the page and scrolled far enough to bring the block into view (at least 50% of the block visible in the viewport).
Calculated as: (Sessions in which shoppers scrolled to the block ÷ Sessions in which shoppers opened the page) × 100.
Click-through rate
The percentage of sessions in which shoppers scrolled to the block and clicked the redirect button.
Calculated as: (Sessions in which shoppers clicked redirect ÷ Sessions in which shoppers scrolled to the block) × 100.
The denominator is sessions in which shoppers actually saw the block, not all sessions in which shoppers opened the page.
4. Today offer - widget
Impressions
The number of unique sessions in which shoppers saw the Today offer - widget on screen, whether open or closed.
Open rate
The percentage of sessions in which shoppers saw the widget and clicked to open it.
Calculated as: (Sessions in which shoppers clicked to open the widget ÷ Sessions in which shoppers saw the widget) × 100.
Each session is counted once regardless of how many times shoppers open or close the widget. This rate will never exceed 100%.
Click-through rate
The percentage of sessions in which shoppers saw the widget and clicked the redirect button.
Calculated as: (Sessions in which shoppers clicked the redirect button ÷ Sessions in which shoppers saw the widget) × 100.
5. Offer page
Impressions
The number of unique sessions in which shoppers loaded the Offer page.
Bounce rate
The percentage of sessions in which shoppers left the Offer page within 5 seconds without taking any action (no click, no scroll).
Calculated as: (Sessions in which shoppers left early ÷ Sessions in which shoppers loaded the page) × 100.
Bounce rate is not tracked when the Offer page is added as a Theme Block.
Click-through rate
The percentage of sessions in which shoppers loaded the page and clicked at least one redirect button or Add button within an offer.
Calculated as: (Sessions in which shoppers clicked redirect or Add ÷ Sessions in which shoppers loaded the page) × 100.
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