> For the complete documentation index, see [llms.txt](https://docs.bogos.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bogos.io/cn/detailed-guide/analytics/offer-analytics.md).

# 优惠活动数据分析

{% embed url="<https://youtu.be/vd_Z9KEHm-8?si=hs7-1_v_9n6WSHU9&t=100>" %}

## 1. 筛选

<figure><img src="/files/318P5YsFJBqCQaIt0vOV" alt=""><figcaption></figcaption></figure>

### 1.1. 按时间段筛选

筛选固定的时间段，以分析活动在该周期内的表现。

### 1.2. 按优惠筛选

此筛选功能将帮助您分析每个优惠活动的表现。

{% hint style="info" %}
所有产生过订单的优惠活动都会出现在筛选列表中供您选择，即使是已删除/已过期的优惠活动也不例外。
{% endhint %}

## 2. 关键数字

<figure><img src="/files/pqdWY7l2nbxzxeuObpai" alt=""><figcaption></figcaption></figure>

### 2.1. 总销售额

总销售额 = 所有至少包含 1 个赠品的订单收入之和

<table><thead><tr><th width="230">字段</th><th>定义</th></tr></thead><tbody><tr><td>总销售额</td><td>所有至少包含 1 个赠品的订单收入之和</td></tr><tr><td>订单数</td><td>至少包含 1 个赠品的订单数量</td></tr><tr><td>平均订单价值</td><td>总销售额/订单数</td></tr></tbody></table>

## 3. 订单详情

<table><thead><tr><th width="129">字段</th><th width="172">格式</th><th>定义</th></tr></thead><tbody><tr><td>订单</td><td>字符串</td><td>订单名称，与 Shopify 后台的订单一致</td></tr><tr><td>日期</td><td>日期时间</td><td>订单创建的时间</td></tr><tr><td>赠品</td><td>文本</td><td>订单中包含的赠品产品标题</td></tr><tr><td>总计</td><td>货币</td><td>订单收入</td></tr><tr><td>操作</td><td>按钮</td><td><ul><li>查看：在 Shopify 后台打开订单详情</li><li>删除：从数据分析中删除该订单</li></ul></td></tr></tbody></table>


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