> For the complete documentation index, see [llms.txt](https://docs.bogos.io/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bogos.io/cn/detailed-guide/analytics/bundle-analytics.md).

# 捆绑优惠数据分析

{% embed url="<https://youtu.be/vd_Z9KEHm-8?si=fq5pADgSH6H4vU6O&t=155>" %}

## 1. 筛选

<figure><img src="/files/2yjS3ISxD1xPcUWybZLt" alt=""><figcaption></figcaption></figure>

### 按时间段筛选

筛选固定的时间段，以分析活动在该周期内的表现。

### 按优惠筛选

此筛选功能将帮助您分析每个优惠活动的表现。

{% hint style="info" %}
所有产生过订单的捆绑优惠都会出现在筛选列表中供您选择，即使是已删除/已过期的捆绑优惠也不例外。
{% endhint %}

## 2. 关键数字

<figure><img src="/files/2yjS3ISxD1xPcUWybZLt" alt=""><figcaption></figcaption></figure>

<table><thead><tr><th width="246">字段</th><th>定义</th></tr></thead><tbody><tr><td>订单总收入</td><td>所有包含捆绑商品的订单产生的总收入。</td></tr><tr><td>捆绑商品总收入</td><td>订单中由捆绑商品产生的总收入。</td></tr><tr><td>含捆绑商品的订单数</td><td>至少包含一个捆绑商品的订单总数</td></tr><tr><td>平均订单价值 (AOV)</td><td>包含捆绑商品的订单的平均收入（订单总收入/含捆绑商品的订单数）</td></tr><tr><td>加入购物车价值</td><td>客户每次点击捆绑优惠的“加入购物车”按钮所产生的平均收入（捆绑商品收入/“加入购物车”点击次数）</td></tr><tr><td>捆绑商品购买总数</td><td>已购买的捆绑商品总数</td></tr></tbody></table>

## 3. 概览转化漏斗

概览转化漏斗让您了解捆绑优惠在 3 个重要阶段中的转化情况：

<table><thead><tr><th width="246">字段</th><th>定义</th></tr></thead><tbody><tr><td>捆绑商品浏览量</td><td>包含捆绑商品的产品页面被浏览的次数。</td></tr><tr><td>捆绑商品总收入</td><td>捆绑优惠小组件中“加入购物车”按钮的点击次数</td></tr><tr><td>订单数</td><td>包含捆绑商品的订单总数</td></tr></tbody></table>

## 4. 订单详情

<table><thead><tr><th width="129">字段</th><th width="172">格式</th><th>定义</th></tr></thead><tbody><tr><td>订单</td><td>字符串</td><td>订单名称，与 Shopify 后台的订单一致</td></tr><tr><td>日期</td><td>日期时间</td><td>订单创建的时间</td></tr><tr><td>赠品</td><td>文本</td><td>订单中包含的赠品产品标题</td></tr><tr><td>总计</td><td>货币</td><td>订单收入</td></tr><tr><td>操作</td><td>按钮</td><td><ul><li>查看：在 Shopify 后台打开订单详情</li><li>删除：从数据分析中删除该订单</li></ul></td></tr></tbody></table>


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